How did you attract/address your target audience?

In our film opening, I addressed the audience by using filming techniques that would confuse the audience, giving them a puzzle to try and guess what happened. Some techniques I used was jump cuts and a non linear narrative. This will hopefully confuse the audience, making them interested enough to want to watch the whole film. We also use things like low key lighting to create an eerie atmosphere and cause the audience to be worried for the character. The costume of our character is what young people are stereotyped as seeing, however with the filming style being nearly completely from the characters point of view the audience don't really see the characters costume.